Who You Are

You are a data-driven digital marketer with a passion for student engagement and higher education. You thrive in a fast-paced environment, managing paid campaigns across platforms like Google Ads and LinkedIn while also exploring new digital channels. You love digging into the “why” behind campaign performance and have a knack for running tests that improve results.

At Unibuddy, you’ll also flex your creative skills by optimising landing pages and collaborating with our team to design and test new ad formats. This role is a perfect opportunity for a performance marketer or demand gen manager looking to expand their impact in a new vertical, driving growth for a platform that connects students and universities.

What We Are Looking for You to Do

• Lead Unibuddy’s data-centric growth marketing campaigns at scale – focusing on foundational work with our owned channels and then scaling impact with paid media

• Manage and optimise digital marketing channels (web, email/CRM, etc.) to execute high-performing go-to-market activations and ABM plays to enterprise audiences at scale

• Develop and implement a robust paid marketing strategy, prioritising both immediate and long-term goals–while staying on schedule and budget

• Partner with our commercial team to drive qualified leads and pipeline into the funnel and support sales cycle efficiency with performance and digital marketing best practices

• Own the outcome for each initiative and campaign—responding with curiosity, adaptability, and persistence—so that we learn and win

• Communicate proactively and cross-functionally, demonstrating the ability to strategize and execute successful growth marketing campaigns

How You’ll Know You’re Successful (Key KPIs)

• Reduce cost per lead (MQL/SQL) across Google, LinkedIn, and emerging digital platforms

• Improve engagement and click-through rates in campaigns, delivering noticeable results within the first 90 days

• Drive significant growth in Unibuddy's lead generation and student engagement through optimised digital marketing efforts

What You’ll Bring

• 5+ years of experience in marketing within a B2B SaaS or edtech business

• Proven experience in growth or performance marketing with a focus on metrics and pipeline impact

• Proficiency in digital marketing tools such as LinkedIn Advertising, Google Ads, Pardot, Salesforce, and other platforms

• Expertise working with enterprise business development and commercial teams to drive qualified pipeline and full funnel marketing

• Data-driven decision-making ability, with hands-on experience managing campaigns and driving toward measurable targets

• Strong project management skills, with a track record of meeting ambitious growth goals

Our Tech Stack

• LinkedIn Advertising

• Google AdWords

• Pardot

• Outreach

• Salesforce

• Analytics platforms (e.g., Google Analytics)

Location

At Unibuddy, we prioritise finding the best talent, no matter where you live. As a part of our team, you’ll enjoy the flexibility of remote work while collaborating with a global, mission-driven organisation.

What We Offer

• Remote working or a hybrid working arrangement (if based in NY). Our team meets 2 days a week in a WeWork in Manhattan, NYC.

• 25 days of PTO plus national holidays.

• One special day of your choice (birthday, engagement, wedding) off per year, additional days off based on tenure and 4 additional days at the end of the year for a company-wide shutdown!

• Enhanced maternity, paternity and adoption leave.

• Health insurance for you, and contributions for your family, dental and vision optional

• Life insurance.

• 401(K) matched up to 6% 

Why Join Unibuddy?

Unibuddy’s peer engagement platform boosts yield and reduces melt by building prospective student confidence and trust through meaningful, authentic connections.

Our partners are able to hone their recruitment strategies for today’s students with real-time, actionable insights on prospective student behaviour and sentiment – subsequently improving outreach precision, decision momentum, and enrollment funnel conversion.

EQUAL OPPORTUNITY EMPLOYER

Unibuddy is committed to fostering a diverse and inclusive workplace. We encourage candidates from all backgrounds to apply, regardless of race, ethnicity, gender, sexual orientation, disability, or age. We value different perspectives and are dedicated to creating an environment where everyone can thrive.